Use team photos to show the human side of your brand.Mix various forms of media into your About Us page. The studies also show that readers often fixate on visual elements like comparison tables, pull quotes, and user-generated content (like reviews). Studies conducted over the last 15 years by the Nielsen Norman Group show that most people don’t read webpages they scan them. Include engaging visuals to keep site visitors interested. Your About Us page should be more than a wall of text. The more believable your customer testimonials are, the better. Highlight awards your company has won, trust ratings from review sites, and press mentions.Include logos of some of your most prominent and recognizable clients.If you’re a B2B company, include a direct quote from a company representative and add their photo and contact information if possible (like a link to their LinkedIn profile) to show sincerity.Use this tendency to your advantage by including customer testimonials on your About Us page to demonstrate your impact and build trust. According to a Canvas8 study commissioned by Trustpilot, 89% of consumers check reviews online before making purchases. People seek reassurance from their peers. The numbers confirm that your company does more than just talk a good game it achieves actual results. When you sprinkle impressive figures into your narrative, you’re providing proof of progress. Display data that shows how many customers you have and how quickly your customer base has grown. Don’t just say that customers are embracing you.Give details on how much money you’ve raised over how many rounds. Tell the reader how many countries you are active in. Don’t just say you’re an international company.Illustrate your brand’s progress with clear data. Tell your story to show the human, emotional side of your brand and help customers relate to your business. Discuss how you envision the future and how you expect your mission and goals to evolve. Look toward the future: Remember, your story’s not fully written.Explain the milestones that you’ve hit and the impact that you’ve had. Find the resolution: Share how your business is tackling the problem.Explain what drew you to the issue, and hone in on how the problem affects you and your customers. Define the plot and conflict: Introduce the problem that your company has set out to resolve.The setting is usually a description of the status quo in your industry that you and your target customers recognize needs changing. Introduce the characters and setting: Your founding team (or the company itself) is the protagonist in this story.Look at your About Page as an opportunity to create an interesting and inspiring narrative: The best way to get that information across is by telling a story. Your About Us page should be about the problem you solve for your customers, how you solve it, and why you are the best at solving it. What makes a good About Us page? Couple these five best practices with our advanced About Us generator to turn your page into a helpful, powerful company resource that engages customers. Translation agency Tomedes, for example, saw a 13% increase in conversion rates overnight after refreshing its About Us page. The company thinks the page needs to be stiff and “professional,” so they miss a valuable opportunity to connect with its audience.ĭon’t make this mistake-invest in your About Us page to build trust and connect with your customers. All too often, corporate About Us pages are bland resources.
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